Land Surveying | Bay of Plenty, Coromandel, Waikato and Beyond

As a startup, Rural-Urban Surveyors had the opportunity to break the mould where it came to traditional surveyors and their marketing approach. With an energetic mix of age and experience, the identity needed to convey a solid and reliable foundation with a twist that spoke into the skillsets and expertise.

Working with the concept of a complete service offering with more than a line-in-the-sand outcome, Tribal fashioned a strong graphic depicting the whole process encapsulating a topographical map representative of New Zealand.

Earthy, vibrate colours underpinned the livery with clean lines and the use of imagery that reflected both the nature of the work and the regions covered.